The discussion of this topic as it relates to my New Media specialization is a dicotomy in some respects. E-learning relies on new media to deliver programs to the learner. E-learning in the public domain has traditionally not allowed advertising of any other products or services, except it’s own. If any advertising shows up it’s in the form of sponsorships and donations done in a low key way, such as PBS stations, plaques and other subtle ways.
Those in the private e-learning business are able to use the above and flaunt it more. The web banners, links, pop-up ads, radio, tv, printed matter are not limited. However, to stay in keeping with credibility issues, a conservative, tasteful and subtle approach maybe necessary to compete with the “reputation” of an acredited public institution.
